Portugal’s ageing population offers major growth opportunities to the dietary supplements category in the upcoming period. A wider variety of products are likely to be developed as consumers increasingly take a preventive approach to health.
Upcoming EU legislation is to be rolled out with the intention of improving the claims on consumer health products, notably supplements. New rules on ingredients, quantities and claims are set to affect some manufacturers of dietary supplements in Portugal, with the possibility of some brands having to reposition or reformulate products that do not meet EU standards.
In the upcoming period, there will be a stronger consumer emphasis on product origin, ingredients, the production process and a product’s environmental footprint. These factors will become more important to the decision-making process.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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