A significant proportion of consumers in Ireland already take dietary supplements on a regular basis, and this number is expected to grow in the years ahead. Dietary supplements is therefore expected to maintain solid retail current value growth, although the rates of increase are set to slow over the course of the forecast period.
E-commerce and bargain hunting online have gained traction since the pandemic in Ireland. In general, consumers are not that keen to buy consumer health products via retail e-commerce, but dietary supplements is one category in which consumers are more comfortable doing so, and this is set to be the second-largest distribution channel for vitamins and dietary supplements in 2024, after pharmacies.
Although efficacy is obviously important to consumers of dietary supplements in Ireland, they are also becoming more health-conscious and environmentally aware. This is expected to drive demand for dietary supplements that are sustainably sourced and have clean labels.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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