The Malaysian market for dietary supplements is set to continue to expand over the forecast period, with holistic health emerging as a key focus for manufacturers. In recent years, there has been steep rise in the number of dietary supplements claiming to improve cognitive function, including mood management, sleep regulation and relaxation.
Chained pharmacy networks such as Big Pharmacy, Healthlane, Sunway Multicare, AA Pharmacy, and Alpro Pharmacy are poised to significantly increase their share of dietary supplement sales over the forecast period. With their competitive pricing strategies, including frequent discounts and promotions, and expanded distribution networks across urban and suburban areas, these chains provide will increased accessibility for cost-conscious consumers.
E-commerce is projected to experience dynamic growth over the forecast period. The channel has tripled its distributional share since the outbreak of COVID-19, and going forward, it is likely to benefit from the surging number of online players looking to tap into the Malaysian market.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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