Dietary supplements are set to experience stable consumer demand throughout the forecast period, with most categories witnessing healthy current value growth. However, calcium supplements, a mature category, are expected to see only modest growth.
Probiotic supplements will remain a key area of interest for a growing number of consumers, driven by their health and wellness benefits. Probiotics' presence in packaged foods and beverages will also expand, increasing consumer awareness of the advantages of these live microorganisms for gut health.
Sales of dietary supplements are poised to benefit from increasing consumer awareness, driven by the growing influence of social media in spreading information about the health benefits of specific supplements. In parallel, the rapid expansion of e-commerce will further accelerate sales, with online purchases of dietary supplements expected to double by 2028.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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