Dietary supplements is set to see only minimal volume growth during the forecast period, hampered by high unit prices pushing local consumers to prioritise other products. However, as local consumers become more knowledgeable about dietary supplements, there is opportunity for players to launch tailored and targeted solutions for specific ailments and age groups - with rising awareness of different benefits and functionality of different dietary supplements rising across the forecast period, consumers are expected to select more such specified options.
Across the world, private label often has a strong presence in eye care. However, in Lithuania, to date the category is dominated by brands.
Combination dietary supplements will continue to account for significant share, and will see further growth during the forecast period, with vitamin B and magnesium combos being particularly popular. Meanwhile, dietary supplements for joint health should show positive development across the forecast period, boosted by the ageing society in the country.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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