Dietary supplements is expected to sustain solid growth over the forecast period, as UK consumers continue to invest in and prioritise their mental and physical health. Self-care is expected to become increasingly popular after NHS England rolled out Pharmacy First in January 2024, a scheme that provides stronger power to pharmacies to treat certain health conditions as part of efforts to relieve stress on the NHS.
Competition between dietary supplements and functional/fortified food and drink is expected to continue throughout the forecast period. There has been significant innovation within the health and wellness space, particularly regarding nutrition, as brands focus on launching healthier products through the addition of vitamins and supplements.
E-commerce accounts for more than half of retail sales within vitamins and dietary supplements in the UK. The distribution channel has become particularly important for growth and availability of dietary supplements as physical stores historically prioritise shelf space for vitamins.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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