The dietary supplements category in Italy is showing notable growth, and is destined to grow further in the forecast period. Dietary supplements are widely popular in Italy, with estimates suggesting that the majority of consumers regularly take these products.
The progressive ageing of the Italian population represents a significant opportunity for the dietary supplements industry in the forecast period. With the over-65 population growing steadily, shaping the offer according to the specific needs of these consumers will allow the category to grow.
The minerals category in Italy shows notable growth prospects for the forecast period, having not yet expressed its full potential. Mineral supplements (with potassium and magnesium) are mainly consumed by Italians to cope with and recover their energy from the high summer temperatures.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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