The market for dietary supplements in the Netherlands will continue to expand over the forecast period, supported by an ageing population and a shift towards preventative health measures amongst younger consumers. While there is a degree of maturity, manufacturers will actively invest in product diversification and introduce more segmented options.
Product innovation in the dietary supplement market will be increasingly marked by the introduction of higher-dose formulas and a variety of formats, including liquid capsules and gummies. One notable example is A Vogel, a prominent domestic brand in herbal supplements, which launched three new products in late 2023 to promote wellness and manage stress during the hectic December holiday season.
Dietary supplements will continue to face competition from homoeopathic remedies which enjoy a long established presence and popularity in the Dutch market. Consumers increasingly view these natural products as a credible alternative to conventional medicines, thereby bolstering their appeal.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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