One significant opportunity for dietary supplements lies in the growing use of retail e-commerce in Kenya. Platforms like Jumia and Kilimall have become popular among Kenyan consumers for purchasing dietary supplements, offering the convenience of home delivery and the ability to easily compare products and prices.
Sustainability and ethical sourcing are also key opportunities in dietary supplements. Kenyan consumers are increasingly concerned about the environmental impact of their purchases, leading to a growing demand for sustainably sourced and eco-friendly products.
One of the most significant challenges in consumer health is regulatory compliance. The Kenyan government, through the Pharmacy and Poisons Board, is implementing stricter guidelines to ensure the safety and efficacy of dietary supplements.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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