The outlook for dietary supplements is extremely promising, with value sales growth (at constant 2024 prices) predicted to be higher over the forecast period compared to the review period. Particularly strong performers in terms of retail volume growth include combination dietary supplements (offering greater convenience) and herbal/traditional dietary supplements, due to the consumer perception of these products being more natural and potentially with fewer side effects.
In Saudi Arabia, health insurance coverage for dietary supplements is expected to further support category growth. Certain dietary supplements are covered by insurance when deemed necessary for treating diagnosed deficiencies, such as calcium and mineral supplements prescribed by doctors.
Despite the rise of e-commerce within the category, pharmacies and health and personal care stores are set to remain as important distribution channels for dietary supplements in Saudi Arabia over the forecast period, supported by both emerging retailers and established ones expanding their networks (for instance, Al Dawaa aims to exceed 1,000 stores by 2025). New entrants are likely to attempt to offer strong competition to incumbents through attractive prices, wide coverage, launching their own e-commerce platforms and extending their product range to cover dietary supplements as well as other categories.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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