Dietary supplements is expected to maintain stable growth throughout the forecast period, despite the shrinking consumer base caused by population decline. Due to the maturation of some segments, retail volume growth for some dietary supplements is projected to slow down, and in the absence of inflation, the category is likely to see considerably slower value growth.
The forecast period will see a rise in the number of new dietary supplement brands available exclusively online, driven by the convenience offered by a growing number of authorised online retailers. Online sales provide greater ease and transparency regarding product information and pricing, along with the added benefit of home delivery.
The sales of dietary supplements will continue to benefit from the growing influence of media - especially social media – helping to increase awareness among local consumers about the health benefits of specific dietary supplements. For leading brands, it will be increasingly important to maintain strong visibility through commercials, advertisements and professional endorsements from reputable medical practitioners.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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