As the health and wellness trend is expected to persist over the forecast period, the demand for dietary supplements will continue to rise. Danish consumers are becoming increasingly educated about the benefits of different supplements, leading to a greater emphasis on product quality.
Despite the strong brand loyalty many Danish consumers have towards established supplement brands, the growing presence and improved quality of private label offerings is expected to intensify competition in the market. Retailers are continuously investing in the development of their private label ranges as part of their broader strategic initiatives.
Supplements designed to enhance "inner beauty," such as collagen, are set to grow in popularity over the forecast period. Products that claim to improve skin health, hair strength, and overall appearance are resonating with consumers, particularly as the concept of beauty from within gains traction.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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