Over the forecast period, it is expected that dietary supplements in Bulgaria will continue to witness steady growth in constant value terms, supported by rising unit prices (albeit at a slower pace), and growing consumer awareness of the importance of preventative measures among Bulgarian consumers. Lately, a growing number of health TV programs and online publications have been launched in Bulgaria, aiming to increase the overall knowledge of common health concerns and how to deal with and prevent them.
Probiotic supplements will continue to witness dynamic growth in retail volume and constant value terms over the forecast period. Consumer demand will rise amid the growing emphasis on digestive health and the positive impact probiotics can have on digestive health and overall wellbeing.
The growing popularity of the personalisation trend, alongside the need for convenience among Bulgarian consumers will boost the demand for personalised kits and subscriptions for dietary supplements which cater to individuals’ specific needs. VitalAbo offers a subscription service for customers with the option to choose specific products and the frequency of purchase.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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