Sales of dietary supplements are set to grow continuously over the forecast period, and will be particularly driven by mid- and high-income consumers as they are more willing and able to regularly invest in these products over time. While demand is expected to be supported by the health and wellness trend, purchasing dietary supplements might still be considered an extravagance with some consumers able to choose from other food/beverage options to fulfil their dietary requirements, such as fresh fruit.
Beauty-positioned dietary supplements are expected to gain further momentum over the forecast period, encouraging new products to enter this space. Claims could be related to brightening/hydrating/anti-wrinkle, while boosting the skin’s ability to protect from potentially damaging UVA/UVB rays/pollution and preventing premature ageing.
Over the forecast period, the landscape of dietary supplements is expected to see greater dynamism in terms of brand presence as well as product variety due to the attractiveness of the local market and its potential for further growth. While imported brands mostly stem from the US, Korea and Japan, some local manufacturers also highlight that some parts of their ingredients have these source origins.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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