The concept of gut health is relatively new in Ecuador and is expected to increase demand for probiotic supplements over the forecast period. As research increasingly highlights the importance of gut health for overall wellbeing, more consumers are set to take probiotics for their immunity and mental health and not just as a treatment for diarrhoea (probiotics are believed to help combat the underlying causes of diarrhoea by inhibiting the growth of harmful bacteria and supporting the growth of beneficial ones and they are also seen as effective in reducing the duration of diarrhoea).
There is rising awareness of the potential health benefits of specific nutrients and ingredients, and consumers are increasingly taking omega-3 to boost their heart health, collagen for join support and vitamin C to improve wound healing. As consumers are becoming more educated about supplements, they will be more likely to scrutinise product labels and research the efficacy of ingredients.
There is lax control of the claims of dietary supplements in Ecuador and commercials on primetime television of products purporting to offer miraculous results are increasingly common, especially for prostate problems, erectile dysfunction, vision problems and ageing. Commercials even have famous Ecuadorian stars endorsing products.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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