The dietary supplements category is anticipated to experience stable volume sales growth, driven by an expanding consumer base and increasing awareness. More Georgians are expected to recognise the necessity of replenishing dietary supplement deficiencies, leading to higher regular consumption levels.
Competition within the dietary supplement sector will remain intense, with frequent price discounts potentially undermining brand loyalty, particularly in a market where brand differentiation is limited. Price discounts are likely to remain the predominant promotional tool.
The anticipated active volume growth in dietary supplements is likely to lead to an influx of new players in the market. By 2025 and beyond, more brands and products are expected to emerge in Georgia, with pharmacies seeking exclusive distribution rights to enhance their profit margins.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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