There is significant potential for dietary supplements to thrive in Nigeria over the forecast period, driven by an improved economy that is set to boost consumer spending power. Furthermore, rising health awareness will continue to drive the need for nutritional supplementation as consumers seek to prevent illness and improve overall wellbeing.
Fish oils/omega fatty acids and combination dietary supplements are poised to maintain strong performances over the forecast period. These products are viewed as essential by consumers, with combination dietary supplements particularly valued for their effectiveness in promoting immune health and overall wellness.
High unit prices and inflationary pressures will continue to limit the growth potential of dietary supplements over the forecast period. Demand for these products heavily relies on consumers' disposable incomes, meaning that reduced spending power will negatively impact the category.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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