Dietary Supplements in India

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Dietary supplements industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dietary supplements industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dietary supplements in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dietary supplements in India?
  • Which are the leading brands in Dietary supplements in India?
  • How are products distributed in Dietary supplements in India?
  • How has the regulatory and operating environment for Dietary supplements changed in India?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
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Dietary Supplements in India - Category analysis

KEY DATA FINDINGS

Consumers are bridging nutritional gaps with dietary supplements
General health-focused dietary supplements dominate
Brands are making efforts to expand their reach amongst younger consumers
Wide total addressable market likely to benefit growth of the category
Promising future to attract fmcg companies to explore the space
Counterfeit products remain a challenge for the industry
Table 1 Sales of Dietary Supplements by Category: Value 2018-2023
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 3 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 4 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Consumer Health in India - Industry Overview

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 9 Life Expectancy at Birth 2018-2023
Table 10 Sales of Consumer Health by Category: Value 2018-2023
Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources
The following categories and subcategories are included:

Dietary supplements

  • Combination Dietary Supplements
    • Aloe
    • Combination Herbal/Traditional Dietary Supplements
    • Cranberry
    • Echinacea
    • Evening Primrose Oil
    • Garlic
    • Ginkgo Biloba
    • Ginseng
    • St John's Wort
    • Other Herbal/Traditional Dietary Supplements
    • Co-Enzyme Q10
    • Combination Non-Herbal/Traditional Dietary Supplements
    • Eye Health Supplements
    • Fish Oils/Omega Fatty Acids
    • Glucosamine
      • Calcium Supplements
      • Mineral Supplements
    • Probiotic Supplements
    • Protein Supplements
    • Other Non-Herbal/Traditional Dietary Supplements

Dietary supplements

It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dietary supplements research and analysis database.

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