Dietary supplements in China is anticipated to see continuous moderate growth from 2025, with a steady retail current value CAGR in the mid to low single digits over the next five years. Despite a slight slowdown in growth, coenzyme Q10 and fish oils/omega fatty acids are set to continue to experience rapid retail current value expansion in 2024, with both recording double-digit increases, and these categories are expected to maintain dynamic growth rates throughout the forecast period.
As consumer awareness continues to increase, non-herbal/traditional dietary supplements is expected to outpace the growth of herbal/traditional dietary supplements in China in 2024, and indeed throughout the forecast period. Compared with herbal/traditional dietary supplements, non-herbal/traditional dietary supplements offer a more tangible, scientific, and proven benefit, much like the ingredient-focused trends seen in beauty and personal care.
An increasing number of international brands are entering or preparing to enter the Chinese market, which will create significant competition for local brands, and lead to a more fragmented competitive landscape. The consumer health industry continues to thrive in China, therefore consistently attracting new brands.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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