As in the review period, the dietary supplements category is expected to display stable development over the forecast period, driven by a preventive and holistic, lifestyle orientated approach to wellbeing, an ageing population, the trend towards increasingly personalised health and nutrition solutions, and a relatively high degree of product innovation, which is helping to drive a moderately strong premiumisation trend. In contrast, scepticism about the effectiveness of most dietary supplements and news articles expressing such scepticism are set to limit more dynamic growth going forward.
Tailored and more personalised dietary supplements are set to continue to gain in popularity during the forecast period. Vitamins and dietary supplements for children are well-established in Norway, with the famous Vitaminbjørner (vitamin bears), chewable vitamin gummies, being the most well-known products, but this segment has also seen a large influx of different brands, even some with a more premium packaging and positioning.
Beauty orientated dietary supplements are expected to grow steadily in the coming years, although this currently represents a small segment of the market. While many Norwegian consumers will remain sceptical about these products, there is a growing belief that certain dietary supplements might promote healthy skin, hair, and nails.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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