Over the forecast period, retail volume sales are expected to remain stagnant in other hot drinks, with only limited value sales growth driven by premiumisation and occasional new product launches. In this mature and saturated category, product variety is rather limited, and the category lacks sufficient innovation to secure impulse purchases.
With limited potential for sales growth or change in terms of development and product innovation, changes within the competitive landscape are unlikely too. New entrants would have to face the challenge of competing against well-established and popular brands, which makes entering other hot drinks unprofitable unless a groundbreaking new product is launched.
In terms of retail distribution, most sales of other hot drinks will continue to be made through grocery retailers due to the limited availability through other channels. Supermarkets lead due to convenience, the wide product range on offer and frequent promotions.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Other Hot Drinks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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