The growing health and wellness trend is expected to continue to inform consumer choices in the forecast period. Unlike malt-based and “other” plant-based hot drinks, chocolate-based and non-chocolate-based flavoured powder drinks often have a high sugar content.
Due to the continuation of remote working, even after the pandemic and related restrictions have eased and lifted, there are still opportunities for growth in other hot drinks. This is particularly pertinent given that Irish consumers are more adventurous than ever in their tastes.
Other hot drinks manufacturers, if they wish to create growth opportunities in the forecast period, should focus innovation on healthier recipes, especially ones featuring reduced sugar or sugar free offerings. However, with relatively low growth potential in other hot drinks as a whole, many players are likely to remain reluctant to invest strongly in innovation and product development and/or marketing and advertising brands, products or the category as a whole.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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