Belgian consumers' heightened awareness of health is anticipated to continue influencing their choices throughout the forecast period. Concerns about high sugar content in both chocolate-based and non-chocolate-based flavoured powder drinks have notably impacted consumer preferences.
Given the relatively negative perception and low turnover of other hot drinks, a decline in its distribution is anticipated throughout the forecast period. Retailers are expected to prioritise shelf space for more promising and high-growth categories, such as coffee beans and hard pods.
To drive growth in the forecast period, manufacturers of other hot drinks should pivot their innovation strategies towards developing healthier recipes, with a particular emphasis on low-sugar options. By addressing the growing consumer demand for reduced-sugar alternatives, manufacturers have the opportunity to rejuvenate interest in this segment.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Other Hot Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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