Over the forecast period, other hot drinks is expected to experience growth in both value and volume terms, albeit from a relatively small base. A high birth rate and population growth will support volume sales as the most popular product, chocolate-based flavoured powder drinks, is mainly consumed by children.
Nesquik is expected to maintain its leading position in the category over the forecast period thanks to strong consumer brand awareness and its well-established distribution in the country. Also, with the gradual growth of modern retailing, the brand’s position will improve due to a larger scale of production.
Other plant-based hot drinks, including chicory-based drinks, is expected to maintain its niche status and remain undeveloped with brands often imported from Russia. The category is also anticipated to remain fragmented and characterised by frequent brand turnover.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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