The premiumisation of cocoa drinking powders will grow over the forecast period, driven by rising consumer demand for higher-quality, ethically sourced ingredients. As consumers become more conscious of their products' taste and ethical sourcing, cocoa drink powders that offer taste, functional benefits, and strong ethical credentials are likely to perform well in the market.
Across the forecast period, private labels will continue to focus on launching sophisticated products to compete against brands – offering comparable quality with more affordable prices. New products will continue to enter the Finnish market over the forecast period, with the S Group retailer private label lines including products such as Änglamark kaakaojuomajauhe luomu (organic hot chocolate powder) which contains Fairtrade cane sugar and cocoa, while also being low-fat.
Finnish consumers' preference for domestically produced products is rooted in several factors, including trust in local quality, a desire to support the Finnish economy, and a strong sense of national pride. They often choose locally made goods because they feel these products are more reliable and aligned with Finnish values.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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