Growth in retail volume and value terms is set to be positive across the forecast period, boosted by growth from a small base. In addition, there is solid potential for sales, driven by consumers interested in additional health benefits and those wishing to incorporate the drinks as part of a healthy lifestyle.
Perceived health benefits will continue to benefit sales of other plant-based hot drinks, which will record the strongest growth over the forecast period. These products will continue to appeal to adults in large cities who are searching for a replacement for coffee due to health reasons, with some consumers concerned about caffeine levels.
Lower growth rates but higher sales for chocolate-based flavoured powder drinks will continue to be noted across the forecast period. This results from consumption patterns similar to those of the historical period, focusing on children and teenagers.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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