As economic conditions gradually improve, New Zealand consumers are likely to gravitate towards indulgent, sweet hot beverages, encouraging manufacturers to focus on taste, design, and packaging enhancements to elevate the overall consumer experience. This trend towards premiumisation includes innovations in taste, as well as playful and visually engaging packaging.
In response to heightened environmental awareness, plant-based hot drink powders are expected to see increased demand as more consumers seek sustainable options. Despite being a major dairy-producing nation, New Zealand’s dairy industry also stands as its largest source of greenhouse gas emissions, raising consumer awareness about climate change impacts.
As online shopping continues to grow, brands within other hot drinks are likely to strengthen their digital presence to engage consumers more effectively. Social media platforms like Instagram and Facebook offer valuable opportunities for brands such as Milo to connect with younger audiences, promote new products, and share limited-time offers.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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