Cross-category co-branding collaborations will continue to feature prominently in the marketing strategies of leading other hot drinks players in Taiwan over the forecast period. Ovaltine is expected to remain one of the most active brands in this respect.
With health concerns increasingly shaping the choices of Taiwanese consumers, over the forecast period many other hot drinks manufacturers are likely to launch new products that are highly nutritious and continue fewer or no artificial flavours, colours, preservatives etc. In particular, it is expected more flavoured powder drinks producers will develop healthier alternatives made using freeze-drying processes, which better preserve the nutritional content of natural ingredients.
Recent years have seen many people in Taiwan switch from cow’s milk to plant-based alternatives, mainly for health reasons but also due to concerns about environmental sustainability and animal welfare issues. This behaviour is increasingly influencing competitive strategies in other hot drinks, with several players now offering products made with plant-based milk substitutes rather than dairy ingredients.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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