The dominant category in other hot drinks in South Korea, chocolate-based flavoured powder drinks, is expected to continue to account for the majority of overall volume and value sales in the forecast period. However, its retail and foodservice volume sales are expected to fail to achieve growth, as the category is mature, and the consumer base is limited mainly to children.
As the trend towards health-conscious consumption continues to gain momentum, other hot drinks is expected to see further growth in demand for low sugar or sugar-free alternatives. To stay competitive, brands are expected to focus on reformulating their products to reduce the sugar content whilst maintaining the flavour.
The emergence of functional non-chocolate-based flavoured powder drinks offers a promising avenue for growth for brands that can innovate and meet the evolving needs of health-conscious consumers. To tap into this trend, brands are likely to focus on developing products that not only taste great, but also deliver tangible health benefits.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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