The government first announced the proposed sugar tax in 2022’s Budget, with a tax of MYR0.4 per litre for packaged premixed drinks containing total sugar content of more than 33.
Malt-based hot drinks, led by Milo, is set to continue to account for the bulk of retail volume sales of other hot drinks. Malt-based drinks with a strong health and wellness positioning are likely to prove particularly popular.
Leading players are expected to leverage ecological packaging to boost brand image in the forecast period. Nestlé’s focus on sustainability was visible in its introduction of paper bag packaging for Milo’s 25% reduced sugar variant towards the end of the review period.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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