Other hot drinks, and more specifically, chocolate-based flavoured powder drinks, will register muted constant value and volume growth through retail channels over the forecast period. More product development and marketing is needed to ensure growth over the forecast period.
Over the forecast period, increasing consumer health awareness and in particular the concern around the high sugar content of chocolate-based flavoured powder drinks could dampen volume sales. For such drinks to have a longer-term future, more differentiation is needed to also attract more adults.
A degree of premiumisation could halt the product area’s decline, with younger adult consumers in particular a potential consumer base. Such consumers are also interested in sustainable cacao production and if the players get the messaging right, they could win value share.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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