Over the forecast period, growing consumer concern over the long-term health dangers of a diet that is high in sugar is expected to have a huge influence over demand for flavoured powder drinks, specifically within the context that these products almost always contain high amounts of added sugar. Thus, the increasing influence of the health and wellness trend on consumer behaviours is set to reshape the category to a large extent, compelling brands to address nutritional concerns, especially within the context that a high proportion of category sales in flavoured powder drinks are accounted for by parents who are buying these products to serve to their children.
With the health and wellness trend set to become a more important influence over sales of other hot drinks during the forecast period, local consumers are expected to increasingly prioritise functionality when choosing product in the category. In particular, they are expected to seek out products with tangible and concrete health benefits that offer something beyond generic claims such as "vitamins and minerals" on packaging.
Other plant-based hot drinks is a category with a very limited presence in Ecuador and it is unlikely that the situation will change before the end of the forecast period. Other plant-based hot drinks are not widely available and rarely displayed in retail outlets.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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