Other hot drinks is expected to continue driving modest growth over the forecast period, driven by chocolate-based flavoured powder drinks. Consumers will continue to migrate from other plant-based to chocolate-based hot drinks.
Chocolate-based flavoured powder drinks is a popular category in Lithuania. However, a barrier to growth is that many parents question the nutritional benefits of these products.
Products associated with health benefits will continue adding pressure to the category. Brands will focus on introducing products with healthier images and will have marketing claims such as lower sugar content, no sugar and added vitamins.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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