In line with the performance of the only active category, chocolate-based flavoured powder drinks, other hot drinks is set to achieve minimal retail volume growth and moderate retail value growth over the forecast period. The category is mature and the current demographic trends are not supportive of more significant future growth, so even this performance can be considered a success.
Due to the absence of other significant categories, chocolate-based flavoured powder drinks is set to remain the dominant product category over the forecast period. It is set to be the only significant category in the market and responsible for the overall growth of the entire hot drinks category.
Over the forecast period, the significance of other hot drinks, especially hot chocolate in the form of pods and capsules to be used by coffee makers such as Dolce Gusto, Lavazza and Nespresso systems, is set to increase and the market is set to witness new brand launches. This could provide new impetus to the category’s development, with consumers appreciating the convenience provided by this format and, potentially, a higher quality of beverage.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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