Other hot drinks retail volume sales look set to contract throughout the forecast period, with the chocolate-based flavoured powder drinks and malt-based hot drinks categories both projected to register declines in this respect. The negative outlook is primarily explained by the fact that these products tend to be high in sugar, which puts them at odds with the growing preference for healthier beverages among Kenyans.
Chocolate-based flavoured powder drinks is projected to record a markedly lower rate of decline in retail volume sales than malt-based hot drinks over the forecast period. Although the former category has the most negative reputation when it comes to sugar, because indulgence is its core attraction it should be better insulated from rising health awareness among consumers.
With health concerns increasingly shaping the consumption habits of Kenyans, leading manufacturers in other hot drinks are expected to focus on adding more wholesome varieties to their portfolios over the forecast period. The development of reduced sugar and sugar-free options will be a priority, especially in chocolate-based flavoured powder drinks.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!