Other hot drinks in Vietnam is expected to maintain a continuous slow retail volume decline over the forecast period, accompanied by slow retail current value growth, although other plant-based hot drinks is set to see a slightly better performance than malt-based hot drinks. Over the forecast period, other hot drinks is expected to continue to face strong competition from other categories.
There has been a noticeable increase in the focus of Vietnamese consumers on health and wellness. This shift in mindset can be attributed to the increased priority placed on fitness and weight loss since people focused more on general health during the pandemic.
To drive the longer-term growth of other hot drinks, manufacturers and distributors will need to remain informed about emerging trends, and strategically invest in innovative products and marketing strategies to capture consumers’ interest, even amidst regular discounts on retail e-commerce platforms. This strategy is likely to align with the preferences of Vietnamese consumers, who show a strong inclination to explore new and innovative products.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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