Demand for flavoured powder drinks is expected to grow steadily with moderate retail volume growth in the years ahead. These beverages are perceived as an energising option with a pleasant taste and are manly aimed at the children's segment.
An emerging strategy in plant-based powdered hot drinks will be to offer products designed for specific demographic segments. While traditionally these products were intended for children, products such as Incaparina Maternal are now offered.
Chocolate is the most popular flavour among Guatemalans within flavoured powdered drinks. Although it is expected that flavour and price will continue to be the most important factors in the purchasing decision, major brands will expand their offer of products with nutritional claims.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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