Throughout the forecast period, packaging changes and the use of health and wellness-related claims are expected. According to Euromonitor International’s Voice of the Industry: Food and Nutrition survey in 2023, 65% of companies consider health trends, such as the use of natural ingredients, less processed ingredients, or functional ingredients will be very or extremely influential in the coming years.
The trend of seeking experiences beyond products is fundamental in the Mexican market. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition survey in 2023, 48% of consumers agree that they prefer to spend money on experiences rather than things.
Social media is expected to play a crucial role in positioning brands amongst different consumer groups. For example, Abuelita has launched commemorative and limited-edition cups and candles, helping position its products as traditional, Mexican, and suitable for commemorative dates.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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