Greek consumers, especially among the younger generation, are increasingly embracing healthier nutrition habits and this is also affecting consumption patterns in other hot drinks. Although companies have been trying to tackle the effect of health and wellness upon category performance, by introducing reduced or no sugar products, such products have been relatively unsuccessful.
Disposable incomes will remain under pressure in the short term in line with higher living costs. Indeed, food and drink inflation remain high despite frequent discounts, which are significantly higher in comparison to the earlier part of the review period.
As prospects for category performance are not optimistic, companies will continue to employ aggressive promotional strategies to retain volume sales. Brand positions will continue to fluctuate on a monthly basis in accordance with promotional campaigns.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!