The market for other hot drinks in Singapore is expected to see flat performance in retail volume terms over the forecast period, reflecting ongoing shifts in consumer behaviour and demographics. Traditionally, malt-based hot drinks like Milo and Horlicks have been popular among children, with brands positioning these drinks as nutritious, tasty options.
In line with the growing health and wellness trends, an increasing number of consumers in Singapore are seeking lower-sugar options and more sophisticated flavours in their beverage choices. Traditional hot chocolate drinks, which are often high in sugar and associated with indulgence, are gradually being replaced by products featuring better-for-you ingredients.
The other hot drinks sector in Singapore is expected to remain highly consolidated over the forecast period, with limited changes in market dynamics. Malt-based hot drinks will continue to dominate the category, with Milo holding a dominant market share.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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