Other hot drinks in China is expected to maintain growth in retail volume and current value terms, as well as foodservice volume terms throughout the forecast period, mainly driven by rising demand for plant-based hot drinks. Grain-based beverages will play a key role, with brands such as Seamild and Quaker leading the expansion of this category.
Players in other hot drinks are increasingly leveraging e-commerce channels for growth and consumer engagement. Brands are utilising live-streaming and social media platforms such as Xiaohongshu and Douyin to promote innovative products and connect directly with consumers, especially younger audiences.
Chocolate-based flavoured powder drinks is expected to continue to decline in the forecast period, due to health concerns such as diabetes and weight gain. In response, brands are focusing on sugar-free, reduced sugar, and zero fat formulations.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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