A slow, but positive on- and off-trade volume growth trajectory is projected for chocolate-based flavoured powder drinks over the forecast period. Chocolate-based flavoured powder drinks is already quite saturated, with strong, established brands like Nesquik in the category.
Malt-based hot drinks is expected to remain a niche category in Hungary, due to limited consumer awareness and a preference for more popular options like coffee, tea and chocolate-based flavoured powder drinks. The taste profile of malt-based beverages appeals to a small portion of consumers, particularly ones who seek out traditional or health-orientated products.
Over the forecast period, Nestlé Hungária is well placed to remain the clear leader in other hot drinks, with opportunities to strengthen its retail value share. The company’s well-established brands are the clear leaders in their respective categories in other hot drinks: Nesquik in chocolate-based flavoured powder drinks, and Ricoré (chicory) in “other” plant-based hot drinks.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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