Other hot drinks will continue to face structural challenges over the forecast period, due to the relatively small comparative size of the category, alongside the sugar bashing trend which places downwards pressure on chocolate-based flavoured powder drinks, which makes up a large part of the overall category. There is also a rather low level of innovation and marketing, beyond the aforementioned efforts from Nestlé and Nutrial.
To counteract the aforementioned challenges, there needs to be a stronger focus on reduced-sugar and healthier options, such as seen with Nestlé’s Nesquik All Natural lighter variant of Nesquik, Ricoré Almond Milk for lactose-intolerant consumers and, more recently, the reactivation of Ricoré with Cereals in 2024. Adherence to Nutri-Score labelling will also be important here, as this offers greater transparency to consumers, which helps to build brand trust.
Further opportunities in other hot drinks include local and sustainable positioning, which aligns particularly well with other plant-based hot drinks. For example, as seen with the small organic brand Cherico, which is promoting chicory as a trending fashion in other hot drinks, both for at-home consumption and in Parisian coffee shops.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!