Retail sales of sleep aids are expected to record healthy growth in constant value terms (2024 prices) over the forecast period, fuelled by high levels of anxiety over the ongoing economic crisis, as well as other issues, such as the war in Ukraine. Insomnia, a symptom of an underlying sleep disorder, is often triggered by worry and stress, and with the political and socioeconomic outlook looking to remain unsettled, sales of these products, many of which are marketed as being natural and without side-effects, are likely to increase.
Herbal/traditional sleep aids is set to see the fastest growth in retail volume and constant value terms (2024 prices) over the forecast period. Many users of sleep aids prefer to use herbal/traditional products, as they perceive them to be milder, less addictive, and thus easier to cease taking once they have established an improved sleep pattern.
While e-commerce penetration is still very low in Argentina, the pandemic accelerated sales growth via this channel, as consumers were forced to remain home because of successive lockdown periods. Consequently, e-commerce is anticipated to continue developing in sleep aids, despite sales being dominated by health and beauty specialist retailers, primarily chemists/pharmacies.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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