Sleep aids in Ireland is expected to continue to see steady retail volume and current value growth rates in the forecast period, as increasing awareness of the importance of sleep health is likely to drive demand. In addition, many people will continue to regularly suffer from insomnia and other sleep problems due to factors such as stress and anxiety resulting from the high cost of living and fast-paced lifestyles, unhealthy eating habits, low levels of physical activity, and excessive screen time.
As consumers become more health-conscious, there is likely to be a gradual shift towards sleep aids that emphasise natural ingredients and holistic approaches. Companies that can adapt to these changing preferences will be well-positioned for growth.
OTC sleep aids witnessed very low levels of innovation in Ireland over the review period. With so many alternatives available, many of which are more natural and can be cheaper, major players have been unwilling to invest substantial amounts in this category.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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