Sleep aids is projected to see positive, but slowing, retail volume and value (constant 2024 prices) growth over the forecast period. Even at its highest point in the forecast period, growth rates are set to be much slower than at the end of the review period.
Companies retain a strong interest in sleep aids, given that the category is not yet mature and there is still room for growth. Melatonin-based products remain under the spotlight in terms of developments, with players de-investing from valerian, which is increasingly perceived as dated.
Despite increases in the number of companies and brands in the category, the rankings and retail value shares of the top brands were largely stable at the end of the review period. Procter & Gamble’s ZzzQuil is expected to remain the leading brand, supported by high advertising and marketing support, especially for ZzzQuil Natura.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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