Over the forecast period, sleep aids is projected to register healthy, if slowing, retail volume and value (constant 2024 prices) growth. Sleep aids is expected to maintain a strong performance in light of key demographic and health trends in the market, such as mental health issues and a strong ageing population trend.
As innovation in sleep aids has not been notable in Colombia, the trend towards natural or herbal/traditional products is set to continue growing and analgesic-based options like Advil Noche are not expected to return. Innovation and category growth could be achieved through switches from prescription to OTC.
The competitive landscape of sleep aids remains quite fragmented, with small players grouped under “others” holding a high retail value share. Local companies that specialise in herbal/traditional products, as well as the owners of imported brands, are key players in the category.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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