Volume sales of sleep aids are expected to remain in positive territory over the forecast period, rising at a steady pace. While the easing of inflationary pressures should support recovery in the short term, volume growth will be primarily driven by the fact that the incidence of sleep disorders is on the rise in Hungary due to busier and more stressful lifestyles, economic anxiety, population ageing, excessive screen time, noise pollution in urban areas, high levels of caffeine consumption etc.
Despite the solid growth prospects, sleep aids face growing competition from alternative options, which will temper growth in the years ahead. Herbal teas and Rx products are both widely used by sleep sufferers, but competition will also arise from vitamin and dietary supplements, which are predicted to gain popularity in Hungary.
Innovation should also help to stimulate demand in sleep aids over the forecast period. With the regulatory environment leaving very little scope for the sale of standard OTC products containing active pharmaceutical ingredients and Hungarians often reluctant to use the latter due to fear of dependency, it is expected most new launches will be herbal/traditional varieties based on natural substances like melatonin, valerian root, magnesium etc.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!