Sleep aids in Japan is projected to see little movement in retail current value terms in the forecast period, although retail volume sales are expected to continue to decline. Both positive and negative influences are expected on the category.
By enlightening people that sleep is not only crucial for health improvement, but also for enhancing performance, brands can potentially tap into new consumer segments by positioning themselves as lifestyle support brands. For instance, Drewell, the leading brand in sleep aids, collaborated with esports in its Let’s Challenge, but Let’s Sleep First campaign in 2024.
Collaborations with different industries to address sleep issues have also been observed. This is a movement aimed at growing together, not as competitors, but as partners, within the sleep solutions sphere.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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