Although retail current value growth is set to continue in sleep aids in South Korea in the forecast period, the growth rates are expected to see a significant slowdown. Sleep aids and sleep-supporting dietary supplements in South Korea are limited in ingredient variety, and consumers are aware of this.
In 2024, sleep aids is led by Woo Hwang Chung Sim Won, which is known for its mood and calming effects. However, the share of the smallest players, included under “others”, has been steadily growing.
While the sleep-related market is set to grow, relevant regulations and market order have yet to be fully established. This has led to an increase in cases of false advertising, with general food products being marketed under misleading claims such as “sleep medicine”, or “sleep supplement”, especially on product detail pages online.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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